Shopping & K-Beauty

Complete guide to Korean skincare routine 10 step method 2026

Master the famous 10-step K-beauty routine with our comprehensive guide for 2026, including product recommendations, costs, and store locations.

Complete guide to Korean skincare routine 10 step method 2026

The Korean skincare routine 10 step method is a systematic approach to skin health that prioritizes hydration, gentle layering, and long-term protection over harsh stripping or quick fixes. Unlike Western routines that often focus on "nuking" breakouts with strong actives, the Korean philosophy (K-Beauty) treats the skin as a delicate ecosystem that requires balancing. In 2026, this routine has evolved to incorporate advanced ingredients like PDRN (salmon DNA) and fermentation technology, but the core tenet remains the same: thoroughly cleansing the canvas, balancing the pH, and layering moisture from the thinnest consistency to the thickest to achieve that coveted "glass skin" glow.

The short answer: The 10-step routine consists of an oil cleanser, water cleanser, exfoliator, toner, essence, ampoule/serum, sheet mask, eye cream, moisturizer, and sun protection, typically costing between $150 to $400 for a full starter set in 2026.

πŸ’‘

Key Takeaways

15 min readUpdated: 2026-02-07
  • 1The 'double cleanse' (oil + water) is the non-negotiable foundation of the routine
  • 2Layering products from thinnest to thickest texture ensures maximum absorption
  • 3Sun protection (SPF 50+ PA++++) is required daily, even indoors or during winter
  • 4You do not need to do all 10 steps every single morning and night

The Philosophy Behind the 10 Steps

Before diving into the specific bottles and jars, it is crucial to understand why this routine exists. In Korea, skincare is considered a part of general hygiene and health, much like brushing your teeth, rather than a vanity project.

The global K-beauty market is projected to reach over $21 billion USD by the end of 2026, driven largely by the export of this philosophy. The routine is built on the concept of "layering." By applying multiple thin layers of hydration, the skin can absorb moisture more effectively than it can from one thick layer of cream. This technique prevents clogged pores while ensuring the skin barrier remains intact.

πŸ“Š K-Beauty Market 2026

β˜€οΈ
76%
Korean women use sunscreen daily
Vk
$18B
Export Value
Source: Ministry of Food and Drug Safety 2025 Report

A typical Korean woman spends approximately 20 to 30 minutes on her evening routine. While this may sound time-consuming to a beginner, the results speak for themselves. The goal is not just to look younger, but to have skin that looks healthy and hydrated enough to require minimal makeup.

Step-by-Step Breakdown of the Routine

Here is the definitive guide to the 10 steps. Note that while this is the "complete" routine, many steps (like exfoliating and masks) are not daily requirements.

πŸ“– The Evening Ritual

⏱️ 25 minutes🟑 MediumπŸ“ 10 Steps
1

Step 1: Oil Cleanse

Massage oil onto dry face to dissolve makeup and sebum.

πŸ’‘ Tip: Emulsify with water before rinsing.
2

Step 2: Water Cleanse

Use foam or gel to remove water-based impurities.

πŸ’‘ Tip: Look for pH-balanced cleansers (pH 5.5).
3

Step 3: Exfoliate

Remove dead skin cells (1-2 times weekly).

πŸ’‘ Tip: Chemical exfoliants (AHA/BHA) are preferred over scrubs.
4

Step 4: Tone

Balance pH and prep skin for absorption.

πŸ’‘ Tip: Pat in with hands, don't just wipe.
5

Step 5: Essence

Hydrate and aid cell turnover.

πŸ’‘ Tip: The heart of the Korean routine.
6

Step 6: Ampoule/Serum

Target specific concerns (acne, wrinkles).

πŸ’‘ Tip: Highest concentration of actives.
7

Step 7: Sheet Mask

Intense hydration session (2-3 times weekly).

πŸ’‘ Tip: Leave on for 15-20 mins max.
8

Step 8: Eye Cream

Protect delicate eye area.

πŸ’‘ Tip: Use ring finger to tap gently.
9

Step 9: Moisturizer

Seal in all previous layers.

πŸ’‘ Tip: Switch to gel in summer, cream in winter.
10

Step 10: Sunscreen

AM only: The most critical anti-aging step.

πŸ’‘ Tip: Apply 2 fingers' length worth.

Step 1: Oil-Based Cleanser

Frequency: Every Night Average Cost: β‚©18,000 - β‚©35,000 ($14 - $27 USD)

The first step of the "Double Cleanse" is an oil cleanser. Science dictates that "like dissolves like." Water cannot dissolve oil-based impurities such as SPF, waterproof mascara, and the skin's natural sebum. You must massage the oil (or balm) onto a dry face for at least 60 seconds.

Popular formats include liquid oils and sherbet-like cleansing balms. In 2026, brands are increasingly using lightweight plant-derived oils like jojoba and macadamia nut oil which do not clog pores.

Step 2: Water-Based Cleanser

Frequency: Morning and Night Average Cost: β‚©12,000 - β‚©25,000 ($9 - $19 USD)

Following the oil cleanser, you use a water-based cleanser (foam, gel, or cream) to remove any remaining sweat, dirt, or oil residue. This ensures your pores are completely clear. A critical trend in 2026 is low-pH cleansers (pH 5.0-6.0) that protect the acid mantle. If your skin feels "squeaky clean" and tight after washing, your cleanser is likely too alkaline and is damaging your moisture barrier.

Step 3: Exfoliator

Frequency: 1-2 times per week (Never daily) Average Cost: β‚©20,000 - β‚©40,000 ($15 - $30 USD)

Exfoliation removes dead skin cells that cause dullness and block subsequent products from absorbing. Korean exfoliation is generally gentler than Western scrubs.

  • Physical: Peeling gels (gommage) that ball up as you massage them.
  • Chemical: AHAs (lactic/glycolic acid) for surface exfoliation and BHAs (salicylic acid) for deep pore cleaning.
  • 2026 Trend: PHA (Polyhydroxy Acids) and LHA (Lipohydroxy Acids) are gaining massive popularity because they have larger molecules, penetrating slowly to reduce irritation for sensitive skin.
⚠️

Don't Over-Exfoliate

Over-exfoliating is the most common mistake foreigners make when adopting K-Beauty. If your skin looks shiny (but not oily) and feels sensitive to touch, stop exfoliating immediately and focus on barrier repair.

Step 4: Toner

Frequency: Morning and Night Average Cost: β‚©15,000 - β‚©35,000 ($11 - $27 USD)

Forget the stinging, alcohol-heavy astringents of the past. Korean toners are "refreshers." They are designed to hydrate and rebalance the skin's pH levels after cleansing. Think of your skin like a sponge; a dried-out sponge cannot absorb soap, but a damp sponge absorbs everything. Toner dampens the sponge.

Look for ingredients like hyaluronic acid, aloe, and mugwort. For specific recommendations, check our guide on best Korean toners for every skin type.

Step 5: Essence

Frequency: Morning and Night Average Cost: β‚©25,000 - β‚©60,000 ($19 - $45 USD)

This is often considered the heart of the Korean skincare routine. Essences are a hybrid between a toner and a serum. They are lightweight and watery but packed with fermented ingredients (like galactomyces or bifida ferment lysate) that aid in cell turnover and repair.

Fermentation breaks down active ingredients into smaller molecules, allowing them to penetrate deeper into the dermis. This step is crucial for that "lit-from-within" glow.

Step 6: Treatments (Serums, Ampoules, Boosters)

Frequency: Morning and/or Night (depending on ingredients) Average Cost: β‚©30,000 - β‚©90,000 ($23 - $70 USD)

These are the heavy hitters. Ampoules are super-concentrated versions of serums. You choose these based on your specific skin concern:

  • Vitamin C: Brightening and fading dark spots (Morning).
  • Retinol/Bakuchiol: Anti-aging and wrinkles (Night).
  • Centella Asiatica (Cica): Calming redness and acne.
  • Niacinamide: Pore control and texture.
🏠Local Insider Tip
D
Dr. Lee Su-jinβœ“ Verified
Dermatologist, Gangnam Skin Clinic
"

In 2026, we are seeing a shift away from high-percentage actives that irritate the skin. The trend is 'Slow Aging'β€”using lower percentages of Retinol (0.1% to 0.3%) consistently over years, rather than shocking the skin with strong treatments.

Based on first-hand experience|E-E-A-T verified content

Step 7: Sheet Masks

Frequency: 2-3 times a week (or before a special event) Average Cost: β‚©1,000 - β‚©5,000 per sheet ($0.75 - $4 USD)

Sheet masks are the most iconic K-Beauty product. They are single-use sheets soaked in ampoule. The sheet creates an occlusive barrier, forcing the antioxidants and vitamins into your skin rather than evaporating.

  • Tip: Do not leave the mask on until it is dry. If it dries, it will start conducting reverse osmosis, sucking moisture back out of your skin. 15-20 minutes is the optimal time.

Step 8: Eye Cream

Frequency: Every Night (Morning optional) Average Cost: β‚©25,000 - β‚©80,000 ($19 - $60 USD)

The skin around the eyes is the thinnest on the body and possesses no oil glands. This is where signs of aging appear first. Korean eye creams tend to be rich in peptides and ginseng. Apply gently with your ring finger (the weakest finger) to avoid tugging the skin.

Step 9: Moisturizer

Frequency: Morning and Night Average Cost: β‚©20,000 - β‚©50,000 ($15 - $38 USD)

You need to seal in all the previous layers. Moisturizers come in various forms: emulsions (light lotions), lotions, gels, and creams.

  • Summer/Oily Skin: Gel-type moisturizers (often water-based).
  • Winter/Dry Skin: Cream-type moisturizers with ceramides.
  • Sleeping Masks: A sub-category of moisturizer applied thickly at night to be washed off in the morning.

For those battling specific skin issues, you might find our article on best Korean face masks for dry sensitive skin helpful for choosing the right occlusion.

Step 10: Sun Protection (SPF)

Frequency: Every Morning (Reapply every 2-3 hours) Average Cost: β‚©15,000 - β‚©35,000 ($11 - $27 USD)

If you do steps 1 through 9 but skip step 10, you are wasting your time. UV rays are the number one cause of premature aging. Korean sunscreens are world-famous because they are cosmetically elegantβ€”no white cast, no sticky residue, and they wear beautifully under makeup.

In 2026, the standard is SPF 50+ PA++++. The "PA" rating system measures protection against UVA rays (aging rays), while SPF measures UVB (burning rays). For a deep dive, read our best Korean sunscreen guide.

Customizing Your Routine: Morning vs. Evening

You do not need to perform all 10 steps twice a day. The morning routine focuses on protection, while the evening routine focuses on cleaning and repair.

AM vs PM Routine Structure

StepMorning FocusEvening FocusNecessary?
CleansingWater Cleanse OnlyDouble Cleanse (Oil + Water)Mandatory
TonerLight LayerMultiple LayersMandatory
ActivesVitamin C / AntioxidantsRetinol / AHA / BHAOptional
MaskingSkip (unless dry)Sheet/Sleeping MaskOptional
ProtectionSunscreen (SPF 50+)Heavy Cream/OilMandatory

Where to Buy K-Beauty in Korea

If you are traveling to Seoul, buying skincare is an experience in itself. The selection is vast, and the prices are significantly lower than buying online from overseas.

Olive Young (The Sephora of Korea)

Olive Young is ubiquitous, with over 1,300 stores across Korea. It is the best place to find "Road Shop" brands (affordable, high-quality mass market).

  • Best for: COSRX, Round Lab, Torriden, Abib, Goodal.
  • Tip: Look for the "Olive Young Awards" stickers on products. These are best-sellers voted by millions of Korean consumers.
Beauty Retailer

Olive Young Myeongdong Flagship(올리브영 λͺ…동 ν”Œλž˜κ·Έμ‹­)

β˜…β˜…β˜…β˜…β˜…
4.8
$$
πŸ“
Address
53 Myeongdong-gil, Jung-gu, Seoul
πŸ•
Hours
10:00-22:30
πŸ“ž
πŸš‡
Getting There
Myeongdong Station (Line 4), Exit 8
✨ Highlights
Tax Refund KioskEnglish StaffExclusive Sets
πŸ’‘ Insider Tip: Go on a weekday morning to avoid the massive tourist crowds.

Chicor & Department Stores

For high-end luxury brands (Sulwhasoo, Hera, History of Whoo), visit Chicor (owned by Shinsegae) or the ground floor of major department stores like Lotte, Hyundai, or Shinsegae.

  • Best for: Luxury gifts, premium anti-aging lines.

Duty-Free Shops

If you are planning a large haul, visit Lotte Duty Free or Shilla Duty Free in the city (bring your passport and flight info). You can buy products tax-free and pick them up at the airport gate.

  • Limit: As of 2026, the duty-free exemption limit for returning to many countries (like the US) is around $800, but check your local regulations.

For a broader look at shopping, check out our insights on beauty empties and products we keep buying.

Budgeting: Cost of a Full Routine

Building a full 10-step routine can be an investment. However, Korean products are famous for their high price-to-performance ratio. You can build a very effective routine using "Road Shop" brands found at Olive Young.

πŸ’΅ Routine Cost Estimates (Full 10 Steps)

πŸ’Ž Luxury Option
Luxury Routineβ‚©1,200,000+ ($900+)

Using Sulwhasoo, History of Whoo, Amore Pacific

πŸ’° Budget-Friendly
Budget/Student Routineβ‚©150,000 ($115)

Using brands like Etude, Innisfree, The Saem

2026 Trend: The Rise of "Skipecare" and Customization

While the 10-step routine is the classic standard, a new trend in 2026 is "Skipecare" (Skip Care). This involves using multi-functional hybrid products (like a cream-skin toner that acts as both toner and moisturizer) to reduce the routine to 3-5 steps without sacrificing results. This is popular among busy professionals in Seoul.

Additionally, professional treatments are becoming part of the routine. Instead of just buying products, many travelers now begin their trip with a visit to a dermatology clinic for a skin analysis. If you are interested in this, read about customized skincare and professional analysis or explore the top clinics in our Gangnam skin clinic guide.

Key Ingredients to Know in 2026

When shopping, look for these star ingredients on the labels:

  1. Mugwort (Artemisia): The ultimate redness reducer. Great for acne-prone skin.
  2. PDRN (Polydeoxyribonucleotide): Derived from salmon DNA. It promotes rapid tissue regeneration and is the hottest anti-aging ingredient of 2026.
  3. Heartleaf (Houttuynia Cordata): Excellent for detoxifying and soothing sensitive skin.
  4. Snail Mucin: A classic for hydration and repairing acne scars.
  5. Propolis: Bee glue that is anti-bacterial and anti-inflammatory, giving a major glow.

πŸ“‹ Ingredient Cheatsheet

πŸ’§
Dry Skin
Ceramides, Hyaluronic Acid
🌿
Oily/Acne
BHA, Heartleaf, Niacinamide
⏳
Anti-Aging
Ginseng, PDRN, Peptides

Frequently Asked Questions

❓ Common Questions About Korean Skincare

No. The 10 steps are a guideline, not a rule. Start with the core 4: Double cleanse (oil + water), Moisturizer, and SPF. Add other steps (toner, essence, serum) as your skin needs them.
Absolutely. Your skin doesn't know the nationality of a product, only the ingredients. Many people mix a Western retinol with a soothing Korean essence.
Skin cell turnover takes about 28 days. You should see hydration benefits immediately, but structural changes (acne reduction, brightness, wrinkle reduction) typically take 4 to 8 weeks of consistent use.
Skincare ingredients generally work across all skin tones. However, some older Korean sunscreens used to leave a white cast. In 2026, most chemical sunscreens are completely clear. Check our guide on best foundations for darker tones for makeup advice.
This is an older technique of applying a hydrating toner 7 times in a row to force hydration into the skin. While effective, it is time-consuming. In 2026, using one layer of a high-quality essence is generally preferred.

Have more questions?Contact us β†’

Adopting the Korean skincare routine is about more than just buying products; it is about shifting your mindset to view skincare as self-care. Whether you go for the full 10 steps or a modified 5-step version, consistency is the key to achieving that healthy, radiant glow.

For those interested in exploring more about the specific products that fit this routine, don't forget to check our guide to the best Korean lip tints to finish off your look!

About the Author

Korea Experience Team

Written by the Korea Experience editorial team - experts in Korean medical tourism, travel, and culture with years of research and firsthand experience.

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