Korean Lip Care Treatments and Tints: Your K-Beauty Guide

The Rise of Korean Lip Care: Beyond Just Color

For international travelers and K-beauty enthusiasts, the allure of Korean skincare extends far beyond facial routines. Korean lip care treatments and tints have carved out a significant niche, offering a unique blend of intensive nourishment and innovative color. Gone are the days when lip products simply added color; in Korea, the philosophy centers on treating the lips with the same meticulous attention given to the rest of the face. This holistic approach ensures not only vibrant hues but also plump, hydrated, and healthy-looking lips, embodying the highly sought-after "chok-chok" (dewy and moist) complexion.

Many visitors to Korea often find themselves captivated by the impeccably smooth and naturally flushed lips of locals, a look that rarely comes from a single swipe of lipstick. Instead, it is the result of a dedicated routine incorporating various lip care treatments alongside expertly applied tints. If you have ever wondered how to achieve that perfectly hydrated pout or that effortlessly diffused lip color, this comprehensive guide will unlock the secrets of Korean lip care treatments and tints. We will delve into the underlying philosophy, explore essential products, highlight popular brands, and provide practical shopping tips for your next visit to Korea, ensuring your lips receive the ultimate K-beauty experience.

Understanding Korean Lip Care Philosophy: Hydration First, Always

The cornerstone of Korean beauty, whether for skin or lips, is deep hydration and nourishment. This philosophy dictates that healthy, well-prepped lips are the ideal canvas for any lip color. Unlike Western approaches that often prioritize bold, matte finishes, K-beauty emphasizes a more natural, youthful, and luminous appearance. This means focusing on ingredients that soothe, repair, and plump, creating a resilient lip barrier.

Key Principles of K-Beauty Lip Care

1. Preventative Care: Rather than treating issues as they arise, Korean lip care is about preventing dryness, flakiness, and fine lines before they start. Consistent hydration is key.
2. Layering: Just like the famous 10-step skincare routine, lip care often involves multiple layers – a balm for daily protection, a mask for intensive overnight treatment, and sometimes a serum for targeted concerns.
3. Gentle Exfoliation: Flaky lips not only feel uncomfortable but also prevent tints from adhering smoothly. Korean lip care often includes gentle, non-abrasive exfoliation to maintain a smooth texture.
4. Embracing Natural Radiance: The goal is not just to cover up imperfections but to enhance the natural beauty and health of the lips. This often translates to glossy, dewy finishes and subtle, buildable colors.
5. Innovative Ingredients: K-beauty brands are pioneers in incorporating unique and effective ingredients, from traditional Hanbang (traditional Korean medicine) herbs to cutting-edge scientific compounds.

Common Nourishing Ingredients in Korean Lip Products

Korean lip care products often boast an impressive array of hydrating, soothing, and repairing ingredients:

• Hyaluronic Acid: A powerful humectant that draws moisture from the air and locks it into the lips, providing intense hydration and a plumping effect.
• Shea Butter and Cocoa Butter: Rich emollients that create a protective barrier, preventing moisture loss and deeply conditioning the lips.
• Ceramides: Essential lipids that help to repair and strengthen the lip's natural barrier, improving moisture retention and protecting against environmental damage.
• Berry Extracts (e.g., Raspberry, Strawberry): Packed with antioxidants and vitamins, these extracts help to brighten, protect against free radicals, and contribute to a healthy lip appearance.
• Honey and Propolis: Natural humectants and anti-inflammatory agents that soothe, heal, and deeply moisturize dry, chapped lips.
• Centella Asiatica (Cica): Known for its healing and soothing properties, Cica helps repair damaged skin and reduce irritation, making it excellent for sensitive or compromised lips.
• Plant Oils (e.g., Jojoba, Argan, Olive): Provide essential fatty acids and vitamins, offering deep nourishment and a smooth, supple texture.

Understanding these foundational principles and common ingredients helps explain why Korean lip care treatments and tints are so effective and highly sought after by international travelers and K-beauty enthusiasts alike.

Essential Korean Lip Treatments for Every Need

Korean lip care offers a diverse range of treatments designed to address various concerns, from extreme dryness to lack of plumpness. Incorporating these into your routine can transform your lips, making them softer, smoother, and healthier.

1. Lip Balms (Lip Balm): Daily Hydration Heroes

Korean lip balms are much more than just a quick fix for dry lips; they are an essential part of daily lip maintenance. They come in various formats, from traditional stick balms to potted varieties that you apply with your finger or a spatula. Many Korean lip balms also offer SPF protection, a crucial feature often overlooked in lip care.

• Function: Provide daily hydration, protect against environmental stressors, soothe minor dryness, and serve as a smooth base for lip tints.
• Key Features: Often contain a blend of emollients (shea butter, plant oils), humectants (hyaluronic acid), and soothing ingredients. Some offer a subtle tint or a glossy finish.
• Usage Tip: Apply liberally throughout the day, especially before applying any lip color, and before bed for continuous nourishment.

2. Lip Masks (Lip Ma-seu-keu): Overnight Repair & Rejuvenation

Lip masks are perhaps the most iconic Korean lip treatment, renowned for their intensive overnight repair capabilities. They are typically thicker and more concentrated than balms, designed to deeply hydrate and heal while you sleep.

• Function: Provide deep hydration, repair severely dry or chapped lips, reduce flakiness, and improve lip texture overnight.
• Key Features: Rich, occlusive formulas often packed with antioxidants, vitamins, and moisturizing agents. They create a protective layer that seals in moisture.
• Usage Tip: Apply a generous layer before bed. Many can also be used as a pre-makeup primer for extra moisture or as a thick balm during the day.

3. Lip Serums & Oils (Lip Se-reom & Oil): Targeted Treatment

For those seeking targeted solutions, lip serums and oils offer concentrated ingredients to address specific concerns like fine lines, lack of plumpness, or extreme dryness.

• Function: Deliver potent active ingredients for anti-aging, plumping, or intense nourishment. Oils provide a luxurious sheen and deep conditioning.
• Key Features: Serums often have lighter textures, absorbing quickly, while oils offer a richer, more emollient feel. They may contain peptides, collagen boosters, or higher concentrations of plant extracts.
• Usage Tip: Apply a few drops of serum after cleansing and before balm or mask. Lip oils can be used alone for a glossy finish or layered over a tint for added hydration and shine.

4. Lip Exfoliators (Lip Pe-ul-ling): Smooth Canvas Preparation

Gentle exfoliation is vital for removing dead skin cells and ensuring a smooth surface for optimal product absorption and even tint application. Korean lip exfoliators are typically mild, often sugar-based or enzyme-based.

• Function: Gently remove dead skin, reduce flakiness, and smooth the lip texture.
• Key Features: Fine, natural abrasive particles (like sugar), or enzymatic exfoliants that dissolve dead skin without harsh scrubbing. Often infused with moisturizing oils to prevent dryness.
• Usage Tip: Use once or twice a week. Gently massage onto damp lips, then rinse or wipe off. Follow immediately with a hydrating lip balm or mask.

Here's a comparison of popular Korean lip treatments:

By integrating these treatments, you can achieve the supple, healthy lips that are a hallmark of Korean beauty.

The World of K-Beauty Lip Tints: From Gradient to Glossy

Korean lip tints are revolutionary, offering long-lasting color, versatile finishes, and innovative application methods that set them apart from traditional lipsticks. They are designed to create a natural, "just-bitten" look or a vibrant, full-color pout, often with added skincare benefits.

1. Water Tints (Mul Tin-teu): Sheer & Long-lasting

Water tints are the original K-beauty tint, known for their lightweight, watery texture and incredible staining power. They sink into the lips, providing a sheer wash of color that lasts for hours.

• Finish: Natural, sheer, non-sticky, matte to semi-matte.
• Longevity: Extremely long-lasting due to direct staining of the lips.
• Application: Ideal for gradient lips. Apply a small amount to the inner part of the lips, then gently blend outwards with a finger or brush. For a fuller look, apply evenly over the entire lip.
• Insider Tip: Can be drying if lips are not prepped. Always apply a thin layer of lip balm underneath.

2. Gel Tints (Jel Tin-teu): Hydrating & Juicy

Gel tints offer a slightly thicker consistency than water tints, often providing more hydration and a juicy, semi-glossy finish. They still stain the lips effectively but feel more comfortable.

• Finish: Juicy, semi-glossy, natural color.
• Longevity: Good staying power, though less than water tints.
• Application: Easy to apply for both gradient and full-lip looks. Glides smoothly.
• Insider Tip: Great for everyday wear when you want both color and a comfortable, hydrated feel.

3. Velvety & Matte Tints (Bel-bet Ma-teu Tin-teu): Soft Focus & Elegant

These tints have a unique, mousse-like or creamy texture that dries down to a soft, velvety matte finish. They provide excellent color payoff and blur the look of lip lines, creating a "soft-focus" effect.

• Finish: Soft matte, velvety, blurred, elegant.
• Longevity: Long-lasting with minimal transfer.
• Application: Perfect for a full, soft matte lip or a more diffused gradient. They blend beautifully.
• Insider Tip: While matte, they are generally less drying than traditional matte lipsticks. Still, ensure lips are well-exfoliated and hydrated for the best application.

4. Glossy Tints & Lip Lacquers (Geul-ro-ssi Tin-teu & Rip La-keo): High Shine & Plumpness

Combining the staining power of a tint with the high shine of a gloss, these products deliver vibrant color and an ultra-glossy finish that makes lips appear fuller and more luscious.

• Finish: High-shine, glossy, plump, often with a slight blurring effect.
• Longevity: Color stains the lips, but the gloss factor may require reapplication after eating.
• Application: Can be applied for a full-glossy lip or dabbed in the center over a matte tint for dimension.
• Insider Tip: Excellent for achieving the trendy "glass skin" or "honey skin" look on lips.

The Art of Gradient Lips (Geu-ra-di-eon-teu Rip)

The gradient lip, or "ombre lip," is a quintessential K-beauty trend. It creates a soft, natural look where the color is concentrated in the center of the lips and fades outwards, giving the illusion of a smaller, more youthful pout.

How to Achieve Gradient Lips:

1. Prep: Ensure your lips are well-hydrated and exfoliated. Apply a thin layer of lip balm.
2. Base (Optional): Lightly tap a tiny amount of foundation, concealer, or a nude lip liner around the outer edges of your lips to subtly blur the natural lip line.
3. Apply Tint: Dot your chosen lip tint (water or gel tints work best) onto the inner third of your upper and lower lips.
4. Blend: Gently use your finger, a cotton swab, or a lip brush to softly blend the color outwards towards the lip line. The goal is a seamless fade from intense color in the center to a sheer wash on the edges.
5. Finish: You can leave it as is or apply a clear lip gloss or balm over the entire lip for added shine and moisture.

Here's a comparison of different K-beauty lip tint finishes:

Top Korean Lip Care & Tint Brands to Discover

The K-beauty market is saturated with innovative brands, each offering unique formulations and color palettes. Here are some of the most popular and highly regarded brands for Korean lip care treatments and tints, known for their quality and effectiveness:

1. Laneige

A global leader in K-beauty hydration, Laneige is particularly famous for its Lip Sleeping Mask. This brand focuses on water science technology to deliver deep, lasting moisture.

• Key Products:
  • Lip Sleeping Mask: An iconic overnight mask available in various flavors (berry, grapefruit, vanilla). It's renowned for transforming dry, flaky lips into soft, supple ones by morning. A definite must-try for any K-beauty enthusiast.
  • Lip Glowy Balm: A lighter, daily version of the sleeping mask, offering continuous hydration and a subtle tint.
  • Stained Glow Lip Balm: Provides hydration with a natural, buildable color.
• Price Range: Mid to High-Mid.
• Where to Find: Department stores (Lotte, Shinsegae), Olive Young, Chicor, duty-free shops, and their standalone boutiques.

2. Romand (Roman-deu)

Romand has quickly risen to cult status, especially for its innovative lip tints that cater to a wide range of preferences and skin tones. They are celebrated for their diverse finishes and flattering color selection.

• Key Products:
  • Juicy Lasting Tint: A glossy tint that stains the lips while providing a juicy, plump finish. Extremely popular for its vibrant, long-lasting colors.
  • Zero Velvet Tint: A velvety matte tint that creates a soft-focus, blurred effect on the lips, known for its comfortable wear.
  • Glasting Water Tint: Offers a clear, glassy finish with a vibrant inner stain.
• Price Range: Affordable to Mid.
• Where to Find: Olive Young, Chicor, Lalavla, Loft, major online retailers.

3. Etude (E-tu-deu)

Known for its charming packaging and playful approach, Etude offers a vast array of affordable yet effective lip products, making K-beauty accessible to a younger audience and those on a budget.

• Key Products:
  • Dear Darling Water Tint: A classic, budget-friendly water tint that provides a natural flush of color.
  • Fixing Tint: A transfer-proof matte tint that offers long-lasting color and comfortable wear.
  • Ginger Sugar Lip Balm: A rich lip balm known for its intensive moisturizing properties.
• Price Range: Very Affordable.
• Where to Find: Olive Young, Etude House standalone stores, Lalavla, Chicor.

4. Peripera (Pe-ri-pe-ra)

Peripera is another brand famous for its trendy and highly pigmented lip tints. Their products are beloved for their vibrant colors, impressive longevity, and cute, whimsical packaging.

• Key Products:
  • Ink Airy Velvet Tint: A lightweight, airy matte tint that provides a soft, blurred finish.
  • Ink The Velvet: A creamy, highly pigmented velvety tint with excellent staying power.
  • Ink Glasting Lip Gloss: Offers high shine and a comfortable, non-sticky feel.
• Price Range: Affordable.
• Where to Find: Olive Young, Lalavla, Chicor, convenience stores.

5. Innisfree (In-ni-peu-ri)

Innisfree, with its focus on natural ingredients from Jeju Island, offers lip care that is both effective and environmentally conscious. Their products are known for their gentle formulations.

• Key Products:
  • Green Tea Lip Balm: A hydrating balm infused with Jeju green tea for soothing moisture.
  • Dewy Tint Lip Balm: Combines the hydration of a balm with a subtle, dewy tint.
  • Vivid Cotton Ink: A versatile tint with a soft, semi-matte finish.
• Price Range: Affordable to Mid.
• Where to Find: Innisfree standalone stores, Olive Young, Lalavla.

6. Amuse (A-myu-jeu)

Amuse is a rapidly growing brand known for its vibrant, aesthetic packaging and innovative, vegan-friendly formulations. They are popular for their dewy, comfortable lip tints.

• Key Products:
  • Dew Tint: A moisturizing lip tint that delivers a clear, dewy gloss and buildable color, often lauded for its comfortable wear and unique shades.
  • Chou Velvet Tint: A soft velvet tint with a comfortable, blur-effect finish.
• Price Range: Mid to High-Mid.
• Where to Find: Chicor, Sephora Korea, online beauty platforms.

When exploring Korean lip care treatments and tints, don't be afraid to experiment with different brands and product types to find what best suits your lips and desired look. The beauty consultants in stores are usually very helpful in guiding you.

Shopping for Korean Lip Products in Korea: An Insider's Guide

Exploring the world of Korean lip care and tints is an exciting part of any K-beauty shopping spree in Korea. The accessibility and variety of products are unparalleled, making it a true paradise for beauty enthusiasts.

1. Major Drugstore Chains (H&B Stores)

These are your go-to destinations for the widest selection of popular K-beauty brands and often the best deals.

• Olive Young (Ol-li-beu Yeong): The undisputed king of K-beauty drugstores. You'll find multiple branches on almost every block in major shopping districts like Myeongdong, Gangnam, Hongdae, and Ewha Women's University Street. Olive Young stocks almost all the popular brands mentioned (Romand, Peripera, Etude, Innisfree, Laneige products from Amorepacific brands, some Amuse). They frequently have "1+1" (buy one get one free) or significant discount events, especially on weekends or during specific sales periods.
• Lalavla (La-lal-beul-la): Similar to Olive Young, Lalavla also carries a good range of K-beauty brands, often with competitive promotions.
• Chicor (Shi-kor): A more upscale beauty multi-brand store, often found in department stores or as large standalone flagships. Chicor offers a curated selection of both high-end K-beauty and international brands, including popular cult favorites like Amuse and premium offerings from brands like Laneige. It's great for trying out products in a more spacious environment.

Shopping Tips for H&B Stores:

• Look for Sales: Sales cycles often run weekly, so check promotional banners.
• Tester Friendly: Most products have testers. Don't hesitate to try shades on the back of your hand or on your lips (use a disposable applicator if available).
• Tax Refund: Many stores offer immediate tax refunds for international visitors on purchases over a certain amount (usually 30,000 KRW). Carry your passport.

2. Brand-Specific Stores

Many popular brands maintain their own standalone stores, offering a full range of their products, exclusive items, and a more immersive brand experience.

• Etude House: Known for its princess-themed aesthetic, Etude House stores are vibrant and fun to visit. You'll find their full lip tint and care collection, often with unique store-only promotions.
• Innisfree: These stores reflect the brand's natural ethos, often featuring green tea themed decor. They offer a comprehensive range of their eco-friendly lip products.
• Aritaum (A-ri-ta-eum): A multi-brand store focusing on Amorepacific brands (Laneige, Iope, Mamonde, etc.). It's an excellent place to find Laneige lip products, often with helpful staff to guide you.

Where to Find Them: Major shopping districts like Myeongdong, Hongdae, and Gangnam are densely populated with these brand stores.

3. Department Stores

For a more luxurious shopping experience and to find premium K-beauty brands, head to department stores.

• Lotte Department Store, Shinsegae Department Store, Hyundai Department Store: These stores house high-end K-beauty counters (e.g., Sulwhasoo, Hera, SU M37) which also offer luxurious lip balms, serums, and tints, often infused with traditional Korean Hanbang ingredients. While pricier, these products offer exceptional quality and unique formulations.
• Duty-Free Shops: If you are flying out, consider purchasing at airport duty-free shops (Incheon International Airport, Gimpo International Airport) or downtown duty-free stores (Lotte Duty Free, Shilla Duty Free). Prices can be competitive, and they carry a wide array of premium and popular K-beauty brands.

4. Online Shopping (for Expats)

For expats living in Korea, online shopping is incredibly convenient.

• Coupang (Ku-pang): Korea's largest e-commerce platform, offering fast delivery ("Rocket Delivery") and a vast selection of K-beauty products, often at competitive prices.
• Gmarket (Ji-ma-ket), Auction (Ok-syeon): Other major online marketplaces where you can find a wide range of products from various sellers.
• Brand Official Websites: Many brands also have their own online stores with exclusive deals and new product launches.

Payment Tip: Be aware that many Korean online stores and even some smaller physical shops primarily accept Korean credit cards or require complicated local payment gateways. International credit cards are widely accepted at major H&B stores and department stores. Cash is always an option.

No matter where you choose to shop, the abundance of choices for Korean lip care treatments and tints ensures you will find the perfect products to achieve that coveted K-beauty pout.

Achieving the Perfect K-Beauty Pout: Tips & Tricks

Beyond simply buying the right products, understanding how to integrate them into your routine and apply them effectively is key to achieving the ultimate K-beauty lip look.

1. The Daily Lip Care Routine

A consistent routine is the foundation of healthy, beautiful lips.

• Morning:
  1. Cleanse: Gently wipe lips with a damp cloth to remove any overnight residue.
  2. Serum (Optional): If using, apply a lip serum for targeted benefits.
  3. Balm/Primer: Apply a thin layer of hydrating lip balm. Let it absorb for a minute before makeup application. This creates a smooth base for tints.
  4. Tint: Apply your chosen lip tint (water, gel, velvet, or glossy) following your preferred style (gradient or full).
• Evening:
  1. Remove Lip Makeup: Use an oil-based makeup remover specifically for lips and eyes to gently remove all traces of tint without scrubbing.
  2. Exfoliate (2-3 times a week): Gently use a lip scrub or a soft toothbrush to remove dead skin.
  3. Mask/Rich Balm: Apply a generous layer of lip sleeping mask or a very rich lip balm. This is the most crucial step for overnight repair.

2. Mastering Tint Application for Different Looks

Korean lip tints offer incredible versatility.

• For the Natural "My Lips But Better" Look:
  • Choose a lip tint that closely matches your natural lip color but is slightly brighter.
  • Apply a single, thin layer to the entire lip for a sheer wash of color.
  • Blot gently with a tissue for a soft, diffused effect.
• For the Classic Gradient Lip (mentioned above):
  • Focus color on the inner lips and blend outwards.
  • Pair with a clear gloss or a very light nude balm on the outer edges for a softer transition.
• For a Full, Vibrant Pout:
  • Line your lips with a lip pencil that matches your tint color for definition.
  • Apply the tint evenly over the entire lip, building up the color in layers until you reach your desired intensity.
  • For extra plumpness, dab a clear or shimmer lip gloss in the very center of your bottom lip.
• Mixing Finishes:
  • Apply a matte or velvety tint as a base for long-lasting color.
  • Layer a glossy tint or lip oil over the center of the lips for dimension and shine. This is a popular K-beauty technique for adding volume without compromising longevity.

3. Practical Tips and Insider Knowledge

• Don't Forget Sun Protection: Just like your skin, your lips need sun protection. Look for lip balms or tints with SPF, especially during the brighter Korean seasons.
• Hydrate from Within: Drinking plenty of water is essential for overall skin and lip health. No amount of topical product can compensate for dehydration.
• Lip Patches: For a special treat or before a big event, try a hydrogel lip patch. These are sheet masks specifically designed for lips, providing an intense boost of hydration and plumping. You can find them at Olive Young or other beauty stores.
• Match Your Lip Tint to Your Skintone: While K-beauty often features specific color trends, understanding your undertone (warm, cool, neutral) can help you choose the most flattering tint shades. Many K-beauty brands now offer a wider range of colors catering to diverse preferences.
• Storage Matters: Store your lip products in a cool, dry place away from direct sunlight to maintain their efficacy and extend their shelf life.

By adopting these tips and techniques, you will not only make the most of your Korean lip care treatments and tints but also unveil a healthier, more radiant smile that truly embodies the K-beauty ideal.

Frequently Asked Questions about Korean Lip Care & Tints

1. How often should I use a lip mask?

For most people, using a lip mask 2-3 times a week, especially overnight, is sufficient for maintaining hydration and softness. If your lips are severely dry or chapped, you can use it nightly until they improve. Many also use a thin layer as a daytime balm or primer.

2. Are Korean lip tints drying?

Some Korean lip tints, particularly traditional water-based or highly matte formulations, can be drying if your lips are not adequately prepped. However, modern Korean lip tints often contain hydrating ingredients like hyaluronic acid, shea butter, and various oils to counteract dryness. The key is always to apply a nourishing lip balm underneath and maintain a consistent lip care routine with masks and exfoliation.

3. What is the main difference between a Korean lip tint and a traditional lipstick?

The primary difference lies in their formulation and finish. Lip tints are designed to stain the lips, offering longer-lasting color that "sinks in" rather than sitting on top. They often come in various finishes (watery, gel, velvety, glossy) and are favored for creating natural, diffused, or gradient looks. Traditional lipsticks typically provide a more opaque, creamy, or matte color that coats the lips, and their longevity can vary. Tints are generally lighter in texture and feel.

4. Can men use Korean lip care products?

Absolutely! Korean lip care is for everyone. Many men in Korea (and globally) use clear lip balms, lip sleeping masks, and even subtle tinted balms to keep their lips healthy, hydrated, and looking good. There are numerous gender-neutral packaging options and unscented products available. The focus on health and hydration transcends gender.

5. Where are the best places to buy K-beauty lip products in Seoul?

For the widest selection and frequent sales, Olive Young is your best bet, with numerous branches in every major shopping district (Myeongdong, Gangnam, Hongdae). Chicor offers a more curated selection of both popular and premium brands. For specific brands, visit their standalone stores like Etude House or Innisfree. Department stores like Lotte and Shinsegae carry high-end K-beauty brands. Don't forget airport and downtown duty-free shops for good deals on popular items before you leave.

Conclusion: Embrace the Korean Lip Care Revolution

Korean lip care treatments and tints represent a holistic approach to lip beauty, prioritizing health, hydration, and versatile color. From the iconic overnight lip masks that transform dry lips to the innovative tints that create long-lasting, natural-looking hues, the K-beauty landscape offers something for every lip concern and aesthetic preference.

By understanding the underlying philosophy of "hydration first," incorporating essential treatments like balms, masks, and exfoliators, and experimenting with the diverse world of water, gel, velvety, and glossy tints, you can unlock the secret to that coveted K-beauty pout. Remember the art of the gradient lip and don't shy away from layering products to achieve your desired finish.

As you plan your next trip to Korea, make sure to carve out time to explore the bustling beauty stores of Myeongdong, Gangnam, and Hongdae. With this guide in hand, you are well-equipped to navigate the myriad of options at Olive Young, Chicor, and brand-specific boutiques. Embrace the Korean lip care revolution, and prepare to unveil softer, smoother, and more beautifully tinted lips than ever before. Your lips deserve the K-beauty treatment!