K-Culture

Seoul's Celebrity-Owned Cafes & Restaurants You Can Visit 2026

Discover Seoul's top celebrity-owned cafes and restaurants in 2026, from K-Pop idol family eateries to star chef dining. Your ultimate guide to K-culture culinary hotspots.

Introduction: Your Ultimate Guide to Seoul's Star-Studded Culinary Scene in 2026

The allure of K-Culture is undeniable. From the chart-topping beats of K-Pop to the gripping narratives of K-Dramas, South Korea has captured the hearts of millions worldwide. As international travelers and expats living in Korea, we often dream of experiencing a slice of this vibrant culture firsthand, perhaps even getting a little closer to our favorite stars. One of the most accessible and delightful ways to do this is by visiting celebrity-owned cafes and restaurants in Seoul.

However, navigating the ever-changing landscape of Seoul’s dining scene, especially when trying to pinpoint genuine celebrity ventures, can be a challenge. Businesses open and close, ownership changes, and verifying authentic connections can be tricky. You want to avoid tourist traps and find places that offer not just a brush with fame, but also an exceptional culinary experience.

This comprehensive guide is meticulously updated for 2026, providing you with a curated list of verifiable celebrity-owned cafes and restaurants in Seoul that you can actually visit. We’ll delve into the culinary havens crafted by K-Pop idols, K-Drama actors, renowned celebrity chefs, and other prominent figures in the Korean entertainment industry. Get ready to indulge in delicious food, soak in unique atmospheres, and perhaps even feel a little closer to the stars who call Seoul home.

The Rise of Celebrity Culinary Ventures in Seoul

The phenomenon of celebrities venturing into the food and beverage industry isn't new, but in Seoul, it has taken on a life of its own. It's more than just a side business; for many, it's a passion project, a way to share their personal tastes, or even a strategic investment. These establishments range from high-end dining experiences curated by Michelin-starred chefs to cozy cafes managed by idols' family members, often becoming pilgrimage sites for fans.

This trend is fueled by several factors:

  • Deep Connection with Fans: For idols and actors, opening an eatery, especially one run by family, offers a more intimate space for fans to connect with their beloved stars, even if the celebrity isn't physically present.
  • Diversification of Income: As entertainment careers can be unpredictable, culinary ventures provide a stable, long-term business opportunity.
  • Expression of Personal Style: Many celebrities use their cafes and restaurants as an extension of their artistic identity, influencing everything from the decor and music to the menu items.
  • The "Hallyu" Wave: With the global explosion of K-Culture, these celebrity spots naturally attract international tourists, transforming them into cultural landmarks.

It's important to differentiate between directly owned establishments, those run by immediate family members (often with the celebrity's financial backing or promotion), and places merely frequented by celebrities. For this guide, we prioritize places with a clear, verifiable ownership link to a celebrity or their direct family, ensuring you're visiting truly celebrity-owned cafes and restaurants in Seoul.

Dine with Culinary Maestros: Celebrity Chef Restaurants

When a celebrity chef opens a restaurant, you know you're in for a treat. These establishments combine the chef's acclaimed culinary skills with a refined dining atmosphere. They are often less about glimpsing an idol and more about experiencing gastronomic excellence, frequently endorsed by other celebrities.

Mokran: Chef Lee Yeon-bok's Legendary Chinese Cuisine

Chef Lee Yeon-bok is a household name in South Korea, a true culinary legend celebrated for his masterful skills in Chinese cuisine. Known for his appearances on numerous cooking shows and his charming personality, Chef Lee has garnered a massive following. His restaurant, Mokran, offers an exquisite yet accessible dining experience, making it a must-visit for foodies and K-Culture enthusiasts alike.

  • About the Chef: Chef Lee Yeon-bok is one of the most respected figures in Korean culinary arts. He's famous for his "dumpling master" status and his innovative approach to traditional Chinese dishes. His philosophy centers on perfecting each dish with fresh ingredients and meticulous technique.
  • The Vibe: Mokran exudes a comfortable yet upscale ambiance. It's often busy, a testament to its popularity, but the service remains efficient and friendly. The decor is modern Chinese with subtle Korean influences, creating an inviting space for both casual diners and special occasions.
  • Signature Dishes:
    • Dongpalgyejjeung (Braised Pork Belly): A melt-in-your-mouth experience, this dish is slow-cooked to perfection, rich in flavor.
    • Myeongnan Mayonnaise Shrimp: A unique twist on classic shrimp, featuring a creamy, savory mayonnaise sauce.
    • Jjajangmyeon & Jjamppong: While simple, Chef Lee's renditions of these Korean-Chinese staples are often hailed as some of the best in the city, showcasing his fundamental mastery.
  • Estimated Price Range (2026): Appetizers KRW 15,000-30,000; Main courses KRW 25,000-60,000; Set menus KRW 50,000-100,000 per person.
  • Location: 39 Yeonhui-ro 15-gil, Seodaemun-gu, Seoul. Easily accessible from Hongdae or Sinchon via bus or taxi.
  • Contact Info: Online reservations highly recommended due to popularity. Search for "Mokran (목란)" on popular Korean reservation platforms (e.g., Catchtable) or check their official website/social media closer to your visit date.

K-Pop Powerhouses: Idol Family & Affiliated Eateries

For many K-Pop fans, visiting an establishment owned by an idol's family is the closest they can get to their beloved stars. These spots often carry a warm, personal touch and are filled with subtle nods to their famous family members.

Ossu Seiromushi: A Taste of Japanese Elegance by BTS Jin's Family

Run by Kim Seok-jung, the older brother of BTS's Jin, Ossu Seiromushi has become a renowned dining destination, especially for ARMYs (BTS fans) visiting Seoul. It specializes in Japanese-style steamed dishes, offering a healthy and sophisticated culinary experience.

  • About the Owner: Kim Seok-jung has established a reputation for his restaurant's quality and ambiance, making it a successful venture independent of his brother's fame, though Jin's occasional visits and mentions certainly add to its mystique.
  • The Vibe: Ossu Seiromushi boasts a refined and modern Japanese aesthetic. The decor is minimalist with wooden accents, creating a tranquil and cozy atmosphere. It’s perfect for a relaxed meal with friends or family. You might spot subtle hints of BTS memorabilia, but it's tastefully done, ensuring a comfortable experience for all diners, not just fans.
  • Signature Dishes:
    • Seiromushi (Steamed Dishes): The star of the show. Fresh beef, pork, and various vegetables are delicately steamed in cypress wood boxes, enhancing their natural flavors. This cooking method ensures a light, healthy, and incredibly tender result.
    • Side Dishes: Complementary Japanese side dishes and dipping sauces are provided to enhance the seiromushi experience.
  • Estimated Price Range (2026): Main seiromushi sets KRW 30,000-60,000 per person, depending on the meat selection.
  • Location: 30 Baekjegobun-ro 45-gil, Songpa-gu, Seoul. Nearest subway station is Seokchon (Line 8, Line 9). It's in the charming Seokchon Lake area, near Lotte World.
  • Contact Info: Reservations are highly recommended, especially during peak hours. Check their official Instagram or search "Ossu Seiromushi (오쓰 세이로무시)" on Korean map apps for the latest information and booking options.

Exploring Other Idol-Connected Cafes and Their Charms

While Ossu Seiromushi is a prime example of a directly family-owned establishment, the K-Pop landscape is dotted with various other cafes and restaurants that have strong ties to idols. These often include:

  • Parent-Owned Cafes: Many idols' parents operate cafes, often adorned with photos, fan art, and merchandise, turning them into mini-museums for fans. These are usually cozy, neighborhood spots. For example, some fans might seek out cafes known to be frequented by members of their favorite groups near their agency buildings. While not directly owned by the idol, the strong connection makes them a popular stop.
  • Agency-Run Cafes: Major entertainment agencies like SM, JYP, and HYBE often have cafes or dining facilities within or near their buildings. While primarily for staff, some are open to the public and offer themed menus or merchandise related to their artists. JYP Soul Cup and the cafe at HYBE Insight (for those visiting the museum) are examples of such places, providing an immersive K-Pop experience, albeit not directly "idol-owned."
  • Former Idol-Owned Ventures: The food and beverage industry is dynamic. Many idols have opened and closed cafes or restaurants over the years. Examples like EXO Kai’s sister's cafe "Kamong" (now closed) illustrate this fluidity. When planning your trip, always verify the current operational status of any idol-affiliated spot.

K-Drama & Entertainment Stars: Cafes & Unique Concepts

Beyond K-Pop idols, actors, comedians, and other entertainment figures also leave their mark on Seoul's culinary scene. These spots often reflect the star's personal style, offering a more niche or artistic experience.

Chaekbang Yeonhee: Comedian Song Eun-yi's Intellectual Retreat

Comedian and media mogul Song Eun-yi is a beloved figure in Korean entertainment, known for her sharp wit and entrepreneurial spirit. Her venture, Chaekbang Yeonhee, combines the warmth of a cafe with the quiet charm of a bookstore, creating a unique cultural space.

  • About the Owner: Song Eun-yi is a versatile entertainer, producer, and CEO of Media Lab SiSo, a prominent entertainment company. Her cafe reflects her multifaceted interests, particularly her passion for reading and fostering community.
  • The Vibe: Chaekbang Yeonhee, which translates to "Book Room Yeonhee," is nestled in the trendy Yeonhee-dong neighborhood. It offers a cozy, intellectual atmosphere, perfect for reading, working, or quiet conversations. The interior is thoughtfully designed with bookshelves filled with diverse titles, comfortable seating, and warm lighting. It's a sanctuary from the bustling city, often hosting small cultural events or book readings.
  • Signature Offerings:
    • Specialty Coffee: Enjoy a range of expertly brewed coffees, from classic Americanos to lattes with unique flavor profiles.
    • Teas and Refreshments: A selection of herbal teas and other non-coffee beverages are available.
    • Light Bites: Simple pastries and snacks are often on the menu, perfect for pairing with a book.
    • Book Selection: Browsing the carefully curated collection of books (many in Korean) is part of the experience, offering insights into Korean literature and culture.
  • Estimated Price Range (2026): Drinks KRW 5,000-8,000; Snacks KRW 3,000-7,000.
  • Location: Specific address will be in Yeonhee-dong, Seodaemun-gu. Look for "Chaekbang Yeonhee (책방연희)" on maps. Yeonhee-dong is a charming area known for its independent cafes and boutiques.
  • Contact Info: Check their official Instagram or search on local map applications for the most current operating hours and event schedules. It's generally a walk-in friendly spot.

Actor-Owned Spots and Trendy Hotspots

Actors, particularly those with a flair for style, sometimes invest in or open cafes and restaurants that reflect their sophisticated tastes. These can range from chic bistros to minimalist cafes.

  • Fashion-Forward Cafes: Many actors are also fashion icons. Their ventures often mirror this, featuring minimalist designs, artistic installations, and photogenic corners perfect for social media. These places are popular not just for their celebrity connection but also for their aesthetic appeal. While specific actor-owned cafes active for 2026 require real-time verification (as these often change rapidly), the trend of actors opening stylish cafes, sometimes in collaboration with designers or artists, continues to be strong.
  • Film & Art-Inspired Eateries: Some actors with an artistic bent might open establishments that double as art spaces or pay homage to cinema. These places offer a cultural experience alongside food and drink.
  • High-End Dining Investment: More established actors might invest in upscale restaurants, working with renowned chefs to create exclusive dining experiences. These are often fine dining establishments where the celebrity's involvement is more behind-the-scenes.

It is crucial for travelers to conduct a quick online search closer to their visit to confirm the current status and ownership of any specific actor-affiliated establishment, as celebrity ventures in the dining scene can be quite dynamic.

Visiting celebrity-owned cafes and restaurants in Seoul can be an incredibly rewarding experience. To make the most of your trip in 2026, keep these practical tips in mind:

1. Always Verify Current Status

The Korean food and beverage industry, especially celebrity-affiliated businesses, can change rapidly. Before heading out, always perform a quick online search on platforms like Google Maps, Naver Maps, or Kakao Maps. Check recent reviews and operating hours to confirm the place is still open and under the same ownership. A last-minute check can save you a wasted trip.

2. Reservations Are Your Best Friend

For popular restaurants like Mokran or Ossu Seiromushi, reservations are often essential, especially for dinner or weekend visits.

  • Online Platforms: Many establishments use Korean reservation apps like Catchtable (캐치테이블) or Naver Reservations (네이버 예약). These often require a Korean phone number or account, so you might need help from a local friend or your hotel concierge.
  • Phone Reservations: If you're comfortable speaking basic Korean, calling directly is an option.
  • Walk-ins: Some cafes or less popular times might accommodate walk-ins, but don't count on it for peak hours at highly sought-after spots.

3. Plan Your Visit Strategically

  • Weekdays vs. Weekends: Weekdays (especially non-lunch/dinner hours) are generally less crowded.
  • Opening/Closing Hours: Arriving right at opening time or an hour before closing might offer a quieter experience.
  • Avoiding Rush Hour: Korean lunch (12:00 PM - 1:30 PM) and dinner (6:00 PM - 8:00 PM) times are typically the busiest.

4. Respect Privacy and Etiquette

While it's exciting to visit these places, remember they are businesses first.

  • No Stalking: Do not expect to see the celebrity owner. If you do, respect their privacy. Do not approach them or take unsolicited photos.
  • Photography: Be mindful when taking photos. Always ask staff if photography is allowed, especially if other diners are present. Avoid flash and respect the ambiance.
  • Fan Etiquette: If it's an idol-affiliated spot, understand that it's a shared space for many fans. Be considerate and share the experience without dominating the space.

5. Budget Accordingly

Celebrity-owned cafes and restaurants in Seoul can range from moderately priced cafes to upscale dining. Always check menus online beforehand to get an idea of the pricing and ensure it aligns with your budget.

6. Explore the Neighborhood

Many of these establishments are located in trendy or charming neighborhoods like Gangnam, Yeonhui-dong, or Seokchon-dong. Dedicate some time to explore the surrounding area, discovering local boutiques, art galleries, and other hidden gems.

7. Language Barrier Preparedness

While many tourist-friendly places in Seoul have English-speaking staff or English menus, it's not guaranteed everywhere, especially in smaller, local celebrity spots.

  • Translation Apps: Have a translation app ready on your phone.
  • Basic Korean Phrases: Learning simple phrases like "hello," "thank you," and "check, please" can go a long way.

Comparison Tables: Your Quick Reference Guide

To help you plan your culinary journey, here’s a quick comparison of the featured celebrity-owned cafes and restaurants in Seoul.

EstablishmentCelebrity ConnectionType of Cuisine/OfferingsVibe & AmbianceEstimated Price Range (Per Person)
MokranChef Lee Yeon-bokChineseUpscale, bustling, traditionalKRW 50,000 - 100,000+
Ossu SeiromushiBTS Jin's BrotherJapanese Steamed DishesRefined, minimalist, cozyKRW 30,000 - 60,000
Chaekbang YeonheeComedian Song Eun-yiCafe & BookstoreIntellectual, quiet, artisticKRW 5,000 - 15,000

Table 2: Best Time to Visit & Reservation Info

EstablishmentBest Time to VisitReservation Status & Tips
MokranWeekday lunch/early dinnerHighly Recommended. Use Korean online platforms or call ahead.
Ossu SeiromushiWeekday evenings, mid-afternoonHighly Recommended. Especially for groups or weekends. Online booking advised.
Chaekbang YeonheeAny time, but quieter on weekdaysGenerally walk-in friendly. No reservations usually needed for cafe seating.

Table 3: Culinary Style & Experience

EstablishmentCulinary FocusUnique Selling PropositionTarget Audience
MokranAuthentic & Innovative ChineseMaster Chef's legendary dishes, acclaimed flavors.Food connoisseurs, families, business diners.
Ossu SeiromushiHealthy & Elegant Japanese SteamingDirect connection to BTS Jin's family, unique steaming method.K-Pop fans, health-conscious diners, couples.
Chaekbang YeonheeCoffee, Tea & Light BitesCafe combined with a curated bookstore, intellectual retreat.Book lovers, remote workers, fans of Song Eun-yi.

Frequently Asked Questions (FAQ)

Q1: Are these celebrity-owned cafes and restaurants in Seoul expensive?

A1: The price range varies significantly. Celebrity chef restaurants (like Mokran) tend to be on the higher end, offering a fine dining experience. Idol family-owned restaurants (like Ossu Seiromushi) are typically mid-range, offering quality food at reasonable prices. Cafes (like Chaekbang Yeonhee) are generally the most affordable, similar to other specialty cafes in Seoul. Always check the estimated price ranges provided and specific menu items online before your visit.

Q2: How likely am I to see a celebrity at one of these places in 2026?

A2: It's generally unlikely, but not impossible. Celebrities like Chef Lee Yeon-bok might be present at Mokran, especially during off-peak hours or for special events. For idol or actor-affiliated spots, sightings are very rare as they often avoid public appearances at their family's businesses to respect customer privacy and maintain a peaceful environment. The primary draw is the connection to their taste and legacy, not guaranteed celebrity encounters.

Q3: Do I need reservations for all celebrity-owned establishments?

A3: For popular restaurants like Mokran and Ossu Seiromushi, reservations are highly recommended, especially for dinner or weekend visits. For cafes, it's less common to need a reservation and walk-ins are usually accepted, but it's always good practice to check if they have a waitlist system during busy times.

Q4: Are there vegan or vegetarian options available at these celebrity-owned places?

A4: While Seoul is becoming more vegan/vegetarian-friendly, it's not universally available.

  • Mokran: Chinese cuisine often heavily features meat and seafood. Vegan/vegetarian options might be limited, but you might find vegetable stir-fries or noodle dishes. Inquire directly.
  • Ossu Seiromushi: The seiromushi concept is very meat-centric, but fresh steamed vegetables are part of the dish. You might be able to order extra vegetables, but a full vegan meal might be challenging.
  • Chaekbang Yeonhee: Cafes generally offer more plant-based options like soy/oat milk for coffee and sometimes vegan pastries. It's always best to check their menu online or call ahead to confirm specific dietary needs.

Q5: What is the best way to find out about new celebrity-owned cafes and restaurants in Seoul?

A5: Staying updated requires a keen eye on K-Culture news and social media.

  • K-Pop/K-Drama News Sites: Follow reputable entertainment news outlets that cover celebrity activities.
  • Social Media: Many celebrities or their family members might hint at new ventures on their official Instagram or Twitter accounts.
  • Korean Food Blogs & Vlogs: Local food bloggers and YouTubers often review new and trending spots, including celebrity-affiliated ones.
  • Online Communities: K-Pop fan forums and expat groups in Korea are great places to get real-time updates and recommendations. Always cross-reference information before making plans.

Conclusion: Your Star-Studded Culinary Journey Awaits!

Seoul's vibrant culinary scene offers a unique blend of tradition, innovation, and star power. Visiting celebrity-owned cafes and restaurants in Seoul provides an exciting opportunity to immerse yourself deeper into K-Culture, savor delicious food, and experience the personal tastes of your favorite stars or their families. From the gourmet creations of a culinary legend like Chef Lee Yeon-bok to the elegant Japanese flavors crafted by BTS Jin's brother, and the intellectual charm of Song Eun-yi's bookstore cafe, these establishments promise memorable experiences for every international traveler and expat in 2026.

Remember to plan diligently, verify details closer to your visit, and most importantly, enjoy the rich tapestry of flavors and atmospheres that these unique spots offer. Whether you're a devoted K-Pop fan, a K-Drama enthusiast, or simply a foodie seeking new adventures, Seoul's star-studded eateries are ready to welcome you.

Ready to explore more of Seoul's hidden gems? Check out our guides on "Seoul's Best K-Pop Shopping Districts" or "The Ultimate Seoul Travel Guide for First-Timers" for your next adventure!

About the Author

Korea Experience Team

Written by the Korea Experience editorial team - experts in Korean medical tourism, travel, and culture with years of research and firsthand experience.

⚠️ Medical Disclaimer

The information provided on this website is for general informational purposes only and does not constitute medical advice. Always consult with qualified healthcare professionals before making any medical decisions.

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