Busan seafood guide fresh fish markets and restaurants

Busan is synonymous with the ocean. As South Korea's second-largest city with a population of approximately 3.3 million, this coastal metropolis serves as the country's primary maritime gateway. For culinary travelers, this means one thing above all else: impeccable seafood. The phrase "alive five minutes ago" isn't a marketing slogan here; it is the standard operating procedure. From the chaotic energy of Jagalchi Market to the refined clam grills of Cheongsapo, the Busan seafood scene offers a spectrum of flavors that define the city's identity.

Navigating this aquatic culinary landscape can be intimidating for international visitors. The systems for buying, the language barriers, and the sheer variety of marine life on display require a bit of insider knowledge. This comprehensive Busan seafood guide serves as your roadmap to finding the freshest fish, understanding the "siga" (market price) system, and dining like a true local.

Learn more in our comprehensive guide to The best fresh seafood in Busan jagalchi market.

The Jagalchi Market Experience

Jagalchi Market is not just a market; it is a cultural institution and the largest seafood market in South Korea. Located in the Nampo-dong district, the market's history dates back to the Korean War, making it a symbol of the city's resilience. The facility is split into two distinct areas: the modern 7-story main building (completed in 2006) and the sprawling outdoor street market that stretches for nearly 1 kilometer along the waterfront.

For more details, check out our guide on Korean Seasonal Fish Guide 2026 Best Seafood by Season.

The ground floor of the main building houses hundreds of live fish tanks. Here, you will find vendors selling flatfish, rockfish, sea bream, eels, and octopus. The energy is palpable, with the famous "Jagalchi Ajummas" (middle-aged female vendors) shouting to attract customers.

Related reading: Korean seafood guide from raw fish to grilled shellfish.

How to Navigate the "Chojang-jip" System

One of the most unique aspects of dining in Korean fish markets is the "Chojang-jip" system. This term refers to restaurants that provide the space, vegetable wraps, sauces (chojang), and spicy stew preparation for a set table fee, while you bring the main seafood element from the vendors below. This ensures you pay retail market prices for the fish rather than restaurant markups.

Learn more in our comprehensive guide to Korean seafood markets noryangjin and more.

Millak Raw Fish Center: The View with a Meal

While Jagalchi is historic, the Millak Raw Fish Center in the Gwangalli Beach area offers a different appeal: spectacular views of the Diamond Bridge (Gwangandaegyo). Located about 11 kilometers east of Jagalchi, this building is a skyscraper of sashimi. The ground floor functions similarly to a wet market, while the upper floors (floors 2 through 10) are filled with independent restaurants.

The vibe here is younger and more energetic, especially in the evenings when the bridge lights up. Many locals prefer Millak for a night out because you can purchase a platter of sashimi (Hwe) on the ground floor for roughly 30,000 to ₩40,000, take it to the nearby "Waterfront Park" (Minrak Subyeon Gongwon), and eat picnic-style by the ocean. Note: As of mid-2023, alcohol consumption in certain zones of the park has been restricted, so check current signage.

Comparing the Major Markets

To help you decide which market fits your itinerary, here is a breakdown of the three major seafood hubs in Busan.

Gijang Market: The Snow Crab Capital

If you are willing to travel about 25 kilometers north of downtown Busan (roughly 45-60 minutes by public transit), Gijang Market offers a specialty that is hard to beat: Snow Crab (Daegae) and King Crab.

During the peak winter season (November to March), the streets of Gijang are lined with steamers billowing white clouds into the air. While crab is expensive everywhere in Korea, Gijang is widely considered the most affordable place to get high-quality crustaceans due to direct distribution channels.

Prices vary by season and weight. As of early 2026, you can expect to pay between ₩50,000 and ₩80,000 per kilogram for Snow Crab. A standard King Crab might range from ₩90,000 to ₩120,000 per kilogram.

Must-Try Seafood Dishes in Busan

Busan's menu extends far beyond simple raw fish. To truly experience the city, you must diversify your palate. Here are the essential dishes and their typical costs.

1. Hwe (Korean Sashimi)

Unlike Japanese sashimi which is often aged for texture, Korean Hwe is prized for its "chewy" texture and extreme freshness. It is typically dipped in Chojang (vinegar chili paste) rather than just soy sauce and wasabi.

• Average Cost: 30,000 - ₩50,000 (Small/Medium Platter)

2. Jogae-gui (Grilled Clams)

This is a social dining experience. You grill scallops, cockles, and large clams over open briquettes at your table. The shells are often topped with butter, onions, and cheese.

• Best Location: Cheongsapo or Taejongdae.
• Average Cost: 40,000 - ₩60,000 per set.

3. San-nakji (Live Octopus)

Famous globally, this dish consists of small octopus chopped while alive and served immediately with sesame oil and salt. The suction cups still stick to your chopsticks (and mouth).

• Safety: Chew thoroughly.
• Average Cost: 15,000 - ₩20,000 per plate.

4. Komjangeo (Hagfish)

A Busan specialty that might look unappealing to the uninitiated but is beloved by locals. It is usually stir-fried in a spicy red pepper sauce (Yangnyeom) or grilled over straw (Jipbul).

• Texture: Crunchy and firm.
• Average Cost: ₩40,000 for 2 people.

Top Seafood Restaurants (Non-Market)

While markets offer an authentic atmosphere, sometimes a sit-down restaurant provides a more relaxed environment with curated menus.

Jacky's Seafood (Jagalchi Area)

Located on the second floor of the Jagalchi Market building, Jacky's has gained a cult following among international travelers and expats. The owner, Jacky, speaks excellent English and helps demystify the ordering process. He sources the fish for you and ensures the preparation is top-tier.

• Why it works: It bridges the gap between the chaotic market floor and a comfortable dining experience.

Suminine (Cheongsapo)

Cheongsapo is a small fishing port located between Haeundae and Songjeong beaches. Suminine is the most famous spot here for Jogae-gui (grilled clams) and eel. The restaurant features both indoor seating and a semi-outdoor tented area that captures the quintessential Korean "Pocha" (food stall) vibe.

• Distance: 10-minute taxi from Haeundae Beach (approx ₩6,000).

Seasonal Seafood Calendar

Eating seasonally is crucial in Korea. While modern logistics ensure availability year-round, the flavor profiles peak during specific months.

Practical Tips for Travelers

The Art of Haggling

Is haggling acceptable? Yes, but within reason. In places like Jagalchi or Gijang, you can ask, "Jom-kkakka-juseyo?" (Please give me a discount). However, vendors often prefer giving "Service" (extra fish or shellfish) rather than lowering the cash price. If you are buying a ₩100,000 King Crab, asking for a few scallops or razor clams thrown in for free is standard practice.

Payment Methods

While South Korea is a credit-card-heavy society, traditional markets prefer cash. Vendors may offer a slight discount (5-10%) if you pay in cash. The restaurants upstairs (Chojang-jip) always accept international credit cards like Visa and Mastercard.

Getting Around: Transport Tips

Busan's geography is stretched along the coast, meaning travel times between seafood hubs can be significant.

• Jagalchi to Haeundae: This is a cross-town journey. It takes about 50-60 minutes by Subway Line 1 (transfer at Seomyeon) to Line 2. Taxi cost is roughly 20,000 - ₩25,000 depending on traffic.
• Haeundae to Gijang: Use the Donghae Line (light rail). It connects Bexco/Haeundae to Gijang Station in about 20 minutes, costing under ₩2,000.

FAQs: Mastering Busan Seafood

Busan offers a seafood experience that is visceral, loud, and incredibly delicious. Whether you are bargaining for crab in Gijang or watching the city lights reflect off the water in Cheongsapo, the connection between the city and the sea is undeniable. Come hungry, bring cash, and don't be afraid to try the octopus.