Seoul's Best Pajeon & Makgeolli for Rainy Days 2026

The Best Pajeon and Makgeolli Spots for a Rainy Day in Seoul 2026

Rainy days in Seoul, while sometimes dampening outdoor plans, offer a unique invitation: to embrace the cozy warmth of traditional Korean comfort food. There’s no pairing more iconic, more comforting, or more quintessentially Korean on a wet day than a crispy, savory pajeon (Korean pancake) washed down with a refreshing, slightly effervescent makgeolli (Korean rice wine). The gentle patter of raindrops outside seems to amplify the sizzle of the pan and the clink of makgeolli bowls, creating an atmosphere of unparalleled hygge, Korean style.

For international travelers and expats, understanding this tradition is key to unlocking a deeper appreciation for Seoul's vibrant culinary scene. This comprehensive guide will navigate you through the best pajeon and makgeolli spots in Seoul for 2026, ensuring that your rainy days are not just tolerated, but celebrated. We'll delve into different pajeon varieties, explore the diverse world of makgeolli, and equip you with insider tips to find your perfect cozy haven. By the end of this post, you'll be ready to transform any gloomy Seoul day into a delightful culinary adventure.

The Enduring Charm of Pajeon and Makgeolli on a Rainy Day

The cultural connection between rain, pajeon, and makgeolli is deeply ingrained in the Korean psyche. It's more than just a culinary preference; it's a sensory experience passed down through generations.

Why This Pairing is Iconic

The tradition is rooted in a fascinating confluence of factors. Firstly, the sound: many Koreans believe the sizzling sound of pajeon cooking in a pan mimics the sound of falling rain. This auditory association creates an immediate craving. Secondly, the weather: cold, damp weather naturally calls for warm, hearty food. Pajeon, especially the thicker, crispier varieties, offers just that – a satisfying warmth from the inside out. Makgeolli, a milky, slightly sweet, and tangy alcoholic beverage, provides a soothing counterpoint, warming the body and lifting spirits. Its low alcohol content makes it perfect for a leisurely afternoon or evening. Together, they create a perfect harmony of flavors, textures, and sensations that perfectly complement the atmosphere of a rainy day.

A Taste of Korean Comfort

For many Koreans, this combination evokes nostalgia, warmth, and a sense of community. It's often shared among friends or family, fostering conversation and camaraderie. For visitors, it's an authentic taste of Korean comfort food culture, offering a glimpse into the everyday rituals that make life in Seoul so special. Experiencing this tradition firsthand isn't just about eating; it's about participating in a cherished cultural practice that brings people together, especially when the weather encourages indoor gathering.

Understanding Pajeon: Varieties and Ingredients

Pajeon refers to a general category of savory Korean pancakes, but the term most commonly refers to the scallion pancake. While the basic concept involves a batter fried on a griddle, the variations are endless and delicious.

Haemul Pajeon (Seafood Pancake)

Perhaps the most famous variety, Haemul Pajeon is a hearty pancake packed with a medley of fresh seafood like shrimp, squid, mussels, and clams, alongside plenty of green onions and sometimes other vegetables. The seafood lends a sweet, briny flavor and a tender texture that contrasts beautifully with the crispy edges of the pancake. It's typically thicker and more substantial, making it incredibly satisfying. This is often the go-to choice for first-timers due to its rich flavor and appealing texture.

Kimchi Pajeon (Kimchi Pancake)

For those who love a bit of a kick, Kimchi Pajeon is an absolute must-try. Made with chopped fermented kimchi mixed into the batter, it delivers a delightful spicy, tangy, and savory flavor profile. The kimchi’s acidity adds a wonderful depth, and when fried, some of the kimchi bits caramelize, offering pockets of intense flavor. It’s often thinner and crispier than Haemul Pajeon and pairs exceptionally well with makgeolli, whose sweetness balances the kimchi’s spice.

Bindaetteok (Mung Bean Pancake)

While technically not a "pajeon" in the sense of a scallion pancake, Bindaetteok is a highly popular and traditional Korean savory pancake, especially famous in markets. Made primarily from ground mung beans, vegetables like fernbrake and bean sprouts, and often pork or kimchi, it's deep-fried to achieve a beautifully crisp exterior and a soft, flavorful interior. Its rustic charm and hearty texture make it a beloved rainy-day snack, particularly at traditional markets like Gwangjang Market.

Essential Dipping Sauces

Most pajeon are served with a simple yet flavorful dipping sauce, typically a mixture of soy sauce, vinegar, red chili flakes (gochugaru), and sometimes a sprinkle of sesame seeds or chopped green onions. This sauce adds a crucial acidic and salty counterpoint that enhances the pancake's savory richness, cutting through any oiliness and brightening the flavors. Don't be shy about dipping generously!

Pajeon Varieties at a Glance

Diving into Makgeolli: From Traditional to Trendy

Makgeolli, often referred to as "Korean rice wine," is an ancient fermented alcoholic beverage made from rice, nuruk (a traditional Korean fermentation starter), and water. It's milky white, slightly cloudy, and has a sweet, tangy, and often fizzy taste that makes it incredibly refreshing.

Types of Makgeolli: Traditional, Flavored, Craft

• Traditional Makgeolli: These are typically unpasteurized, allowing the fermentation process to continue, which means they are alive with beneficial probiotics. They have a more complex flavor profile, often yeasty, earthy, and subtly sweet with a clean finish. These are often served in traditional metal bowls (yangpun naembi) and poured from kettles.
• Flavored Makgeolli: In recent years, a surge of flavored makgeolli has hit the market, catering to younger palates and offering new twists on the classic. Popular flavors include chestnut, corn, grape, peach, and even yogurt. These tend to be sweeter and often pasteurized for a longer shelf life, losing some of the traditional complexity but gaining mass appeal.
• Craft Makgeolli: A growing movement focuses on small-batch, artisanal makgeolli. These craft brewers experiment with different rice varieties, nuruk strains, and fermentation methods to create unique and sophisticated flavor profiles, often aiming for a drier, more nuanced taste similar to craft beer or natural wine. Many traditional makgeolli bars specialize in offering a wide selection of these craft options.

How to Drink Makgeolli

Makgeolli is typically served chilled. Before pouring, gently shake the bottle to mix the sediment at the bottom, which contributes to its milky appearance and fuller flavor. It’s traditionally served in small, ceramic or metal bowls, meant for sharing among a group. Pouring makgeolli for others, especially elders, is a gesture of respect in Korean drinking culture. The refreshing fizz and slight sweetness make it incredibly easy to drink, often leading to a surprisingly quick consumption!

Makgeolli Types and Characteristics

Top Pajeon and Makgeolli Spots in Seoul (2026 Edition)

Seoul's culinary landscape is dynamic, but some spots remain timeless while others emerge as new favorites. Here are some of the best places to experience pajeon and makgeolli on a rainy day in 2026. Please note: Prices are estimates as of early 2026 and subject to change.

Gwangjang Market's Legendary Bindaetteok Alley (광장시장)

No discussion of Korean pancakes is complete without mentioning Gwangjang Market. While specializing in Bindaetteok (mung bean pancakes), the experience is quintessential. The market buzzes with energy, and on a rainy day, the aroma of frying Bindaetteok fills the air, drawing you into a warm, bustling haven.

• Spotlight: Soonhee Bindaetteok (순희네 빈대떡). This legendary stall has been serving perfectly crisp and savory Bindaetteok for decades. They grind their own mung beans fresh, ensuring unparalleled quality.
• What to Order: Bindaetteok (around 5,000-8,000 KRW per piece), which are large and satisfying. Pair it with their basic makgeolli (around 4,000-5,000 KRW per bottle). Don't forget their signature kimchi and onion dipping sauce.
• Atmosphere: Lively, authentic, and bustling. Expect to sit on small stools at communal tables. It’s an immersive, no-frills market experience.
• Location: Gwangjang Market, Jongno 5-ga Station (Line 1).
• Why it's good for a rainy day: The enclosed market offers shelter, and the warmth from the cooking stalls creates a cozy microclimate. The hearty Bindaetteok and traditional makgeolli are the ultimate comfort food.

Jeonhyeongdaejeon in Hongdae (전형대전 홍대점)

For a more modern, youthful vibe, Jeonhyeongdaejeon in Hongdae is a fantastic choice. This restaurant is known for its creative take on pajeon and a wide selection of both traditional and flavored makgeolli.

• What to Order: Their "Volcano Pajeon" (around 20,000-28,000 KRW) is a visual spectacle and delicious, often incorporating cheese or unique toppings. They also have excellent Kimchi Pajeon and Haemul Pajeon. For makgeolli, explore their extensive menu, which includes craft makgeolli from various regions and popular flavored options.
• Atmosphere: Trendy, spacious, and often buzzing with students and young professionals. The decor is contemporary Korean, making it comfortable for longer stays.
• Location: Near Hongik University Station (Line 2, Airport Railroad, Gyeongui-Jungang Line).
• Why it's good for a rainy day: Its modern setting offers a comfortable escape from the rain, and the diverse menu ensures there's something for everyone, making it perfect for groups.

Najeon Chilpajeon near Jongno 3-ga (나전칠파전)

Tucked away in the alleys near Jongno 3-ga, Najeon Chilpajeon is a traditional gem that feels like stepping back in time. It's a local favorite, known for its focus on authentic pajeon and traditional makgeolli.

• What to Order: The specialty here is the "Chilpajeon" (Seven Pajeon), which features seven different mini pancakes, allowing you to sample a variety of flavors (around 25,000-35,000 KRW). Their Haemul Pajeon is also highly recommended for its generous seafood portions. Stick with their traditional unpasteurized makgeolli for the full experience (around 8,000-12,000 KRW per bottle).
• Atmosphere: Rustic, cozy, and often packed with a mix of older locals and curious tourists. The interior features traditional Korean elements, creating a warm and inviting ambiance.
• Location: Near Jongno 3-ga Station (Line 1, 3, 5). Look for it in the small side streets.
• Why it's good for a rainy day: The traditional setting enhances the comfort food experience, making it an ideal place to hunker down and enjoy the rain from inside.

Mr. Pajeon (Pajeon Ajusshi) in Gangnam (파전아저씨 강남점)

For those in the bustling Gangnam district, Mr. Pajeon offers a more upscale yet still authentic pajeon and makgeolli experience. It's a popular spot for office workers after hours, and its quality is consistently high.

• What to Order: Their signature is the "Mr. Pajeon" which is a large, crispy Haemul Pajeon (around 28,000-35,000 KRW). They also have excellent Yukjeon (beef pancake) and Gochujeon (chili pepper pancake). Their makgeolli selection is curated, offering a good balance of popular brands and unique craft options, often served in elegant glass bottles (around 10,000-15,000 KRW per bottle).
• Atmosphere: Modern, clean, and a bit more polished than traditional spots. It can get lively during peak hours but maintains a comfortable, inviting feel.
• Location: Several branches in Gangnam, typically near Gangnam Station (Line 2, Sinbundang Line) or Sinnonhyeon Station (Line 9, Sinbundang Line).
• Why it's good for a rainy day: Its convenient location in a major district and comfortable setting make it an easy choice for a quality meal when the weather is poor.

The Makgeolli Salon (Makgeolli Sarangbang) in Insadong (막걸리 사랑방)

While many places offer makgeolli, The Makgeolli Salon specializes in a vast array of makgeolli from across Korea, making it an ideal spot for makgeolli enthusiasts on a rainy day. They also serve excellent accompanying dishes, including various pajeon.

• What to Order: Don't miss their makgeolli tasting sets (around 15,000-25,000 KRW), which allow you to sample 3-5 different regional makgeolli. Their Haemul Pajeon or Kimchi Pajeon (around 18,000-25,000 KRW) are perfectly crafted to complement their drink selection. They also have other anju (drinking snacks) like dubu kimchi (tofu and stir-fried kimchi).
• Atmosphere: Cozy, traditional, and intellectual. The setting is reminiscent of an old Korean house, with low tables and warm lighting, perfect for intimate conversations.
• Location: Hidden in a quiet alley off the main Insadong-gil street, near Anguk Station (Line 3) or Jongno 3-ga Station (Line 1, 3, 5).
• Why it's good for a rainy day: The extensive makgeolli menu and tranquil atmosphere provide a perfect refuge, encouraging you to linger and explore new tastes while the rain falls outside.

Top Pajeon and Makgeolli Spots Comparison

Insider Tips for Your Rainy Day Pajeon & Makgeolli Adventure

Making the most of your rainy-day culinary excursion involves a bit of preparation and cultural awareness.

Timing Your Visit

Weekends and evenings, especially dinner time (6 PM - 9 PM), can get very crowded at popular spots, regardless of the weather. On a rainy day, this can be even more pronounced as people seek indoor activities. Consider visiting during off-peak hours, such as a late lunch (around 2 PM - 4 PM) or an early dinner to avoid long waits and enjoy a more relaxed atmosphere. Some places may offer slightly different menus or deals during lunch hours.

Navigating with Public Transport

Seoul's public transportation system is world-class and your best friend on a rainy day. The subway is efficient, clean, and largely immune to traffic. Most of the recommended spots are within a short walk from a subway station. Keep an umbrella handy for the walk from the station exit to your destination. Taxis can be harder to catch on rainy days and may incur surge pricing, so plan your routes using a navigation app like KakaoMap or Naver Maps, which include real-time public transport information.

Essential Ordering Phrases

While many tourist-friendly establishments will have English menus or staff who speak basic English, knowing a few phrases can enhance your experience:

• "Pajeon hana juseyo." (파전 하나 주세요) – "Please give me one pajeon." (Specify Haemul Pajeon or Kimchi Pajeon if you know the name).
• "Makgeolli hana juseyo." (막걸리 하나 주세요) – "Please give me one makgeolli."
• "Jeogiyo!" (저기요!) – "Excuse me!" (To call server).
• "Gyesan juseyo." (계산 주세요) – "Check, please."
• "Masisseoyo!" (맛있어요!) – "It’s delicious!" (A nice compliment to the chef).

Dress Code and Comfort

Comfort is key on a rainy day. Wear waterproof shoes and bring a reliable umbrella. While there's no strict dress code for these casual eateries, comfortable clothing will allow you to fully relax and enjoy your meal. Some traditional restaurants might require you to remove your shoes, so easy-to-slip-on footwear can be convenient.

Beyond Pajeon: Other Rainy Day Korean Delights

While pajeon and makgeolli are the quintessential rainy-day duo, Seoul offers a wealth of other comforting dishes that are perfect for when the weather turns. Exploring these options can expand your culinary adventure.

Tteokbokki and Eomuk (Fish Cakes)

These classic street foods transform into delightful indoor comfort foods when paired with a warm broth or a spicy sauce. Tteokbokki, chewy rice cakes simmered in a fiery gochujang (Korean chili paste) sauce, provides intense heat and flavor. Eomuk, or fish cakes, often served on skewers in a savory broth, offer a milder, warming experience. Many small snack shops (bunsikjip) or dedicated tteokbokki restaurants will offer a cozy refuge from the rain. (For more on these, check out our guide to "Seoul's Best Street Food").

Kimchi Jjigae (Kimchi Stew)

There's nothing quite like a bubbling pot of Kimchi Jjigae to warm you up. This hearty, spicy, and sour stew, made with fermented kimchi, tofu, pork or tuna, and vegetables, is a staple in Korean homes and restaurants. Served piping hot with a bowl of rice, it's the ultimate soul food on a cold, damp day. Many traditional Korean restaurants and even small local diners will feature Kimchi Jjigae prominently on their menu.

Sundubu Jjigae (Soft Tofu Stew)

Another excellent choice for a rainy day is Sundubu Jjigae. This silken tofu stew, often served in an individual earthenware pot, comes in various levels of spiciness and can include seafood, pork, or vegetables. Cracked with a raw egg just before serving, its creamy texture and savory broth are incredibly comforting and satisfying. It’s a lighter, yet equally warming, alternative to Kimchi Jjigae.

These dishes provide excellent opportunities for internal linking to other content you might have on your blog, enriching the reader's experience beyond just pajeon and makgeolli.

Frequently Asked Questions (FAQ)

Q1: Is Pajeon spicy?

A1: Traditional Haemul Pajeon (seafood pancake) is generally not spicy. Kimchi Pajeon, as the name suggests, will be spicy due to the kimchi. Many restaurants allow you to request a milder version of Kimchi Pajeon, or you can control the spice with the dipping sauce.

Q2: How is makgeolli served?

A2: Makgeolli is typically served chilled in a bottle or a traditional metal kettle. It’s poured into small, often metal or ceramic, bowls for drinking. It’s customary to gently shake the bottle before pouring to mix the sediment.

Q3: Can I find vegetarian pajeon?

A3: Yes, it is possible! While Haemul Pajeon contains seafood and Bindaetteok often includes pork, many places can make a vegetarian version of pajeon. Ask for "Yachae Pajeon" (vegetable pajeon) or specifically request one without meat or seafood. Kimchi Pajeon can also be vegetarian if made without meat, but double-check with the staff.

Q4: What's the best way to get to these places on a rainy day?

A4: Seoul's subway system is the most convenient and reliable way to get around on a rainy day. Most pajeon and makgeolli spots are located near subway stations. Use navigation apps like KakaoMap or Naver Maps for real-time public transport directions. Taxis can be difficult to hail and more expensive during rain.

Q5: Is it customary to tip in Korea?

A5: No, tipping is not customary in Korea and is generally not expected or even accepted in restaurants, cafes, or for services. The price you see on the menu is the price you pay.

Conclusion

A rainy day in Seoul is far from a day lost; it's an open invitation to dive deep into the city's soulful culinary traditions. The sizzle of a freshly cooked pajeon, the sweet and tangy effervescence of makgeolli, and the cozy atmosphere of a bustling eatery combine to create an unforgettable experience. From the legendary market stalls of Gwangjang to the trendy hangouts of Hongdae and the traditional havens of Insadong, Seoul in 2026 offers an abundance of perfect spots to enjoy this iconic pairing.

We hope this guide has equipped you with the knowledge and confidence to seek out your own perfect rainy-day refuge. Don't let the weather dictate your mood; instead, embrace the opportunity to savor authentic Korean comfort food. So, next time the clouds gather and the first drops begin to fall, grab your umbrella, choose your destination from our curated list, and prepare to embark on a truly delicious and comforting Seoul adventure. Share your favorite pajeon and makgeolli spots with us – we’d love to hear about your discoveries!